Artigo no Sunday Book Review do NYT sobre as diferenças de mercado, formato e qualidade dos livros que, após virarem filme, por exemplo, são postos à venda no formato paperback, para venda em massa. Muito bom.Browsing Books
Paperback RowBy ELSA DIXLER
When the Book Review introduced a new best-seller list devoted to trade paperback fiction last Sept. 23, the editors explained that the list “gives more emphasis to the literary novels and short-story collections reviewed so often in our pages (and sometimes published only in softcover).” That suggests the difference between trade and mass-market fiction, but it doesn’t really make it clear, and many readers have written to express their confusion. This column, sitting as it does in the print edition next to the full spread of paperback best-seller lists, will attempt to explain the difference.
For this exercise we need a ruler and two versions of a book whose market niche has particularly confounded readers: Ian McEwan’s “Atonement,” which appears on both the trade and mass-market fiction lists. (This week it appears at Numbers 8 and 17, respectively.) “Atonement,” a gracefully written novel about the power of the past and the nature of storytelling, set mostly in England around the time of World War II, was first published in the United States in 2002. The paperback appeared a year later and spent 11 weeks on our (at that time, only) paperback best-seller list. The movie, a sweeping love story starring Keira Knightley and James McAvoy, opened here in December 2007. In November, just before the movie’s release, Anchor, the publisher of “Atonement,” issued a mass-market paperback.
I have before me two copies of “Atonement.” The cover of the trade version, published in February 2003, is black and white. It shows a child seated on stone steps, calling to mind the Tallis family’s country house and their younger daughter, Briony, who sets the plot in motion. Employing my ruler, I find that the book’s dimensions are 7.9 by 5.2 by 0.9 inches. It sells for $14.95. And now, the mass-market version. This cover is in color, and it features photographs of Knightley and McAvoy looking passionate in their Oscar-nominated period costumes. This book measures 6.8 by 4.2 by 1.2 inches, and it costs $7.99.
Continua aqui.
Browsing Books
Paperback Row
By ELSA DIXLER
When the Book Review introduced a new best-seller list devoted to trade paperback fiction last Sept. 23, the editors explained that the list “gives more emphasis to the literary novels and short-story collections reviewed so often in our pages (and sometimes published only in softcover).” That suggests the difference between trade and mass-market fiction, but it doesn’t really make it clear, and many readers have written to express their confusion. This column, sitting as it does in the print edition next to the full spread of paperback best-seller lists, will attempt to explain the difference.
For this exercise we need a ruler and two versions of a book whose market niche has particularly confounded readers: Ian McEwan’s “Atonement,” which appears on both the trade and mass-market fiction lists. (This week it appears at Numbers 8 and 17, respectively.) “Atonement,” a gracefully written novel about the power of the past and the nature of storytelling, set mostly in England around the time of World War II, was first published in the United States in 2002. The paperback appeared a year later and spent 11 weeks on our (at that time, only) paperback best-seller list. The movie, a sweeping love story starring Keira Knightley and James McAvoy, opened here in December 2007. In November, just before the movie’s release, Anchor, the publisher of “Atonement,” issued a mass-market paperback.
I have before me two copies of “Atonement.” The cover of the trade version, published in February 2003, is black and white. It shows a child seated on stone steps, calling to mind the Tallis family’s country house and their younger daughter, Briony, who sets the plot in motion. Employing my ruler, I find that the book’s dimensions are 7.9 by 5.2 by 0.9 inches. It sells for $14.95. And now, the mass-market version. This cover is in color, and it features photographs of Knightley and McAvoy looking passionate in their Oscar-nominated period costumes. This book measures 6.8 by 4.2 by 1.2 inches, and it costs $7.99.
Continua aqui.
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