09/10/2007

Novos "escritores" novos...

A filha do "Johnnie" Walker Bush, Jenna Bush, de 25 anos, vai lançar seu primeiro livro essa semana: Ana's Story. Editora: HarperCollins. Tiragem: 500 mil exemplares. Marketing: turnê de sessões de autógrafos e entrevistas à mídia em 25 cidades dos Estados Unidos. Detalhe: para começar a campanha de divulação, a garota se recusou a dar entrevista ao The New York Times, que publicou hoje a matéria abaixo. É uma moça de personalidade, não?
Jenna Bush Begins Book Tour and Media Blitz
By SHERYL GAY STOLBERG
Just a few short years ago, she was a party-loving college girl, sticking her tongue out in view of photographers and giving her parents heartburn. Now Jenna Bush, 25, is sporting a diamond-and-sapphire ring, engaged to be married — though probably not at the White House, her mother says — and heading out on a book tour.
America is meeting this new, grown-up Jenna — twin sister of Barbara, daughter of George W. and Laura — this weekend with the publication of her book, “Ana’s Story.” It is a chronicle of Ana, 17, an H.I.V.-positive single mother in Panama whom Ms. Bush encountered while an intern there for Unicef, the international children’s advocacy group.
The book is being accompanied by the kind of news media and marketing blitz — a first run of 500,000 copies and a 25-city cross-country publicity swing that begins Saturday with an appearance at a Borders bookstore in Annapolis, Md. — that few other twenty-something first-time authors could command.
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